In May 2011, Jim and Mieke Meyer, Quarq’s founders, signed the papers that would make Quarq a part of SRAM. When the pen was lifted, Jim reached into his backpack and handed over a previously secret power meter prototype. Codename Mercury, it was a complete departure from previous designs and its development would mate perfectly with 2012 SRAM RED.
Nine months later, through a collaborative global effort, we are proudly introducing the SRAM RED Quarq power meter. The only power meter designed and built into a groupset.
Jim says: "We’ve taken everything we learned in the last five years and established a new platform that delivers a lighter, more accurate power meter that is completely integrated with the philosophy and performance of SRAM RED.”
The launch event for 2012 SRAM RED is taking place in Mallorca, Spain and Jim and Troy have joined a team of SRAM engineers, technicians, product managers and racers to present the groupset and its components.
You can read more about the SRAM RED Quarq power meter on the web site. Later this week, Jim will publish a short video on the power meter, its features and his motivations for the design. If you've got a question, please leave it in the comments and we'll see if he can cover it.
Photos:
1. SRAMbassadors Jason Phillips (@SRAMJase), Tim Johnson (@timjohnsoncx), Chechu Rubiera (@Chechu_Rubiera), The Road Diaries (@theroaddiaries) and Ben Raby (@SRAMBen). 2. Jim with his bike. 3. The SRAM RED Quarq Power Meter. 4. SRAM RED outdoor tech. 5. Michael Zellmann, SRAM US PR & Media Manager, takes riders through 2012 RED.
